The Sex Pistols swearing during an early evening live broadcast of Thames Television's Today programme is an archive's most requested TV clip.
The programme, which was aired in December 1976, created a storm of publicity.
FremantleMedia Archives, which says it is "one of the world's largest clip and stills libraries" released its most popular requests to celebrate its 40th anniversary.
Former Baywatch star Pamela Anderson's "running on the beach" scenes are the second most popular clips requested.
Britain's Got Talent 2007 winner, Paul Potts, Leona Lewis, winner of The X Factor 2007 and Will Young, winner of the first Pop Idol TV series are also some of the most popular requests.
Gordon Craig, head of archive sales at FME said: "While talent show winners like Paul Potts and Leona Lewis dominate the requests we receive for TV clips, it is classic shows from the 70s and 80s which seem to have enduring appeal.
"There is definitely a growing appetite for clips on the internet and mobile and we are in the process of digitising our library to make even more memorable TV moments available."
Other TV moments making the top 10 include Scott and Charlene's wedding in Neighbours, The Sweeney where Detective Inspector Jack Regan says "Shut it" or "You're nicked", the Benny Hill chase scene before the final credits and Tommy Cooper's "Just like that" catchphrase.
The FremantleMedia Archive houses more than 100,000 hours of TV and Film programming including Men Behaving Badly, Morecambe and Wise, Baywatch and The Apprentice.
Copyright (c) Press Association Ltd. 2008, All Rights Reserved.
The full article contains 274 words and appears in Press Association newspaper.
