Live near McDonalds? Your house price could be de-valued by 24%

The brand effect

The brand effect

New research has looked at just how much brands in your locality affect your house valuation... with some interesting results.

In partnership with Fastsaletoday, the organisation Journalistic conducted a study on the effect that brands on your high street have on your house price.

And while there will obviously be lots of contributing factors besides brands affecting house prices in individual neighbourhoods, some of the results were shocking to say the least.

Journalistic, a not-for-profit organisation which collaborates with publishers and companies, analysed data from the Land Registry combined with its own primary research on 27 towns to compile the results.

It found that if you live near a McDonalds or Asda its is likely to de-value your home, compared to Hob Salons and Zaza which has the opposite impact, actually increasing the value.

According to the study, Primark, Peacocks, Claire’s, Poundland and Iceland all consistently have a negative impact on house value along with McDonalds and Asda.

The same study also showed that as well as Zaza and Hob Salons, Waitrose, Marks and Spencer, Prezzo, Carluccios and M&Co can help drive up the value of your house.

Don’t miss out on all the latest breaking news where you live.

Here are four ways you can be sure you’ll be amongst the first to know what’s going on.

1) Make our website your homepage

2) Like our Facebook page

3) Follow us on Twitter

4) Register with us by clicking on ‘sign in’ (top right corner). You can then receive our daily newsletter AND add your point of view to stories that you read here.

And do share with your family and friends - so they don’t miss out!

Always the first with your local news.

Be part of it.