The Broadfield has been renamed The Checkatrade.com Stadium as part of a five-year sponsorship deal between Crawley Town and the online company.
Crawley Town commercial manager Ewan Dunlop said: “This is a hugely significant partnership for the football club.”
The club has pledged some of the sponsorship money to local community projects as Crawley Borough Council owns the near 6,000 capacity stadium and agreed to it being renamed.
Councillor Duncan Crow, Cabinet member for Leisure and Culture, said: “We’re delighted to be able to help the football club generate much-needed income by agreeing to the renaming of the stadium. The club’s offer to help fund the Broadfield Youth and Community Centre is much appreciated.”
The company’s logo will appear on training shirts, on billboards around the pitch and there are plans to project the sponsor’s emblem directly on to the pitch during televised games.
On Thursday Crawley paid Peterborough United £100,000 for striker Emile Sinclair, that after Reds boss Richie Barker said any more permanent signings would be highly unlikely before the end of the transfer window, which closes at 11pm tonight (Monday).
Crawley Town have been up for sale since March of this year.