Crawley Town’s new operations director Kelly Derham is keen to build the club’s relationship with the fans.
The current head of finance and company secretary will take over the off-field running of the club from outgoing chief executive Michael Dunford.
Before joining Reds she had her own bookkeeping company for 11 years and advised the club on bringing in a computerised accounting system.
Derham was Dunford’s No.2 and has worked at the club since 2012 firstly as head of finance and then added the role of club secretary.
She said: “The new owner (Ziya Eren) wants to create a stronger relationship with the fans.”
Evidence of this was the installation of a new scoreboard ready for the first home game since taking over for Saturday’s 0-0 draw with Hartlepool.
“The fans have waited all season for a new scoreboard so that is his present to them!
“We’ve always said we want to increase our gates. If we can engage with the town’s youth, they can be our fans of the future.
“When you walk around Crawley you can see them wearing Chelsea and Tottenham shirts when they should be wearing ours!”
Derham met with representatives from the Supporters Alliance last night (Tuesday).
She is also keen to continue the work of the Crawley Town Community Foundation, the charity wing of the club, which she is already a trustee of.
Derham said: “This is going so well and is involving every element of the community, not just the football side.
“I have a good working relationship with everyone at the club and I aim to keep a steady ship.
“I’m quite strict and the club is in a good position financially with no loans or overdraught. There are no credit cards.”
Derham comes from Crawley and went to school at Ifield Community College.
She doesn’t expect massive changes but would like to hear from anyone with good ideas to improve the club by emailing firstname.lastname@example.org
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