British Airways goes beachside in Brighton

British Airways wowed Brighton seafront last week when it opened a six-day beachside Bank Holiday event.
By The Newsroom
Published 28th Aug 2013, 09:58 BST

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British Airways competition winners pose for pictures / dine in the sky in a 100ft high pop up restaurant during the #BABeachside event at Hove Lawns. ( Photo by Stuart Wilson  Getty Images for British Airways)British Airways competition winners pose for pictures / dine in the sky in a 100ft high pop up restaurant during the #BABeachside event at Hove Lawns. ( Photo by Stuart Wilson  Getty Images for British Airways)
British Airways competition winners pose for pictures / dine in the sky in a 100ft high pop up restaurant during the #BABeachside event at Hove Lawns. ( Photo by Stuart Wilson  Getty Images for British Airways)

The extravaganza, called #BABeachside, offers access to a ‘pop up’ Beach Lounge plus a very special experience to dine in the sky at 100ft.

Situated by Hove Lawns on Brighton seafront, each day was themed around a different destination you can fly to from Gatwick with British Airways, starting with Italy and followed by St Lucia, Lanzarote, Morocco, St Kitts and finishing this week with Mexico.

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Before the event, Peter Simpson, British Airways’ Gatwick Director, said: “We’re very excited about the event. Everyone is welcome to come down but will have to keep their eyes peeled for the uniformed British Airways Ambassadors in and around the city centre over the six days to get their hands on a stick of British Airways rock. Up to 400 sticks of rock will be available each hour but when they are gone, they’re gone!”

Each stick gave access to the ‘pop up’ Beach Lounge or for the lucky few, the sweet treat unveiled a very special prize to take a unique ‘flight’ to dine in the sky!

The British Airways ‘pop up’ Beach Lounge gave visitors a taste of the destination of the day and offered a complimentary drink, beach games plus a DJ in the evening playing tunes to get everyone in the holiday mood.

Those lucky enough to win were able to take their seats at a very unique dining table, which was the UK’s Highest ‘pop up’ Restaurant, enjoying a delicious menu of food and drink tailored to the destination of the day while enjoying stunning views of Brighton and the coastline.

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The very first winners took off on the first ‘flight’ to celebrate the day’s destination – Italy.

British Airways flies to 49 destinations from London Gatwick and offer flights to Italy starting from £39 one-way and two night city breaks, including flights and two nights hotel accommodation starting from £139 per person. For reservations visit ba.com/italy ba.com/italy or call 0844 4930758.

Related topics:British AirwaysBrightonItaly