Crawley Town and their main sponsor have teamed up to give away 1,000 of the club’s brand new home shirts to children from schools across the town.
The new initiative between Reds and The People’s Pension will get the new shirt, which was revealed last week, to young fans for absolutely free.
The club's players and Reggie the Red will deliver shirts to children under five at 29 primary schools across the town before the League Two season kicks off in August.
Head coach Harry Kewell, The People’s Pension chief executive officer Patrick Heath-Lay and members of Crawley Town launched ‘Shirts for Schools’ yesterday afternoon at an assembly with excited reception class pupils at St Margaret’s School in Ifield.
Crawley Town operations director Kelly Derham said: “This is an initiative we’ve been keen to roll out in the town for some time and I’m delighted that The People’s Pension share our vision to increase interest in the club among youngsters. Initially this is a one-year contract, but we hope that it’ll be a success and we can continue this on an annual basis.
“We are always looking at ideas to increase awareness of the club and our partners in Crawley. We know that traditionally a lot of football fans in the town follow the big London clubs so we’re concentrating on engaging young fans, boys and girls.”
The People’s Pension CEO Patrick Heath-Lay said: “As a company deeply rooted in the local community in Crawley, we’re proud to back this fantastic initiative, encouraging young fans to support their local team and bringing the town together.”