Morrisons is to make nearly a third of its head office staff redundant while also hiring 5,000 shop floor staff.
The news came weeks after the company closed its store in Broadfield, Crawley, calling it “financially unviable”.
There are no plans to open a new store in Crawley and a Morrisons spokesman did not know how many of the new jobs would be based at the superstore in the High Street.
Staff were put on redundancy notice this morning (April 16) and told 720 jobs were to go from its head office at Hilmore House in Bradford.
The redundancies are part of plans by new boss David Potts to put more staff on the shop floor and have fewer people working in head office functions.
A spokesman for Morrisons said it needed to focus on what matters to customers - making sure shelves were stacked and providing more staff at the checkout.
The group said it was reshaping the way its business was staffed, investing in new store jobs to deliver better customer service, while also proposing a reduction in head office jobs.
Mr Potts added: “We are focusing on the things that matter to our customers.
“That means having more of our staff in our stores, improving product availability and helping customers at our checkouts.
“We believe our customers and our staff will appreciate the improvements.
“To support this, we need a simpler, faster and cost-conscious head office and that requires some tough but necessary decisions.”
Last month Morrisons announced losses of £792m for the year to February 1. Like-for-like sales fell six per cent - the worst performance among the big four supermarkets.