LETTER: 100k challenge

Your views.
Your views.

I’m writing to you and your readers to let you know about a brand new fundraising campaign that Independent Age, the older people’s charity, is launching.

The 100in10 challenge invites participants to cover a total of 100km in 10 weeks in any way they choose. All donations will go towards the charity’s work towards helping older people stay independent for as long as possible.

Participants can take part in the challenge either as an individual or a team, and will help raise funds to support older people to live more independently. Those who take part can walk, run, swim, cycle or be as creative as they like to reach the ‘100’ target in 10 weeks. For those who are less athletically inclined, they could even try baking 100 cookies in 10 weeks instead!

Independent Age is an older people’s charity that provides regular friendly contact, a strong campaigning voice and free, impartial advice on the issues that matter to older people: care and support, money and benefits, health and mobility.

We hope that people get behind our brand new 100in10 fundraising challenge and enjoy taking part. Every penny raised from this campaign will go towards our advice and friendship services and will help us speak up for those who are lonely, vulnerable or in need of help, so participants really will be making a big difference to the lives of older people.

Everyone in the South East can sign up for the 100in10 challenge now at https://www.independentage.org/support-us/how-you-can-get-involved/100in10.

Janet Morrison

Chief Executive of Independent Age

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