Crawley Town's stadium sponsorship a 'significant' new deal

Crawley Town FC has today announced a new partnership for the naming rights to Broadfield Stadium.

They have teamed up with local company The People’s Pension, which provides workplace pensions to more than four million people across the UK.

The partnership will run until the end of the 2021-22 season and will see the Broadfield Stadium renamed as The People’s Pension Stadium.

SEE ALSO Crawley Town v Northampton Town - photos from the match | Mansfield Town v Crawley Town: New date confirmed | The People’s Pension are Crawley Town’s new shirt sponsor | East Stand renamed The People’s Pension Stand at Checkatrade.com Stadium | Crawley Town reveal new kit - what do you think?

The announcement was made at an official launch today, where staff from The People’s Pension were joined at the club by local charities and community groups, members of the Crawley Town Disabled Supporters Association and the Crawley Town Supporters Alliance.

Commenting on the partnership, Crawley Town FC Commercial Manager, Joe Comper said: “The deal is significant to the club, the fans and the community as a whole. Extending our relationship with The People’s Pension is a natural progression of a partnership that is going from strength to strength. It has been a long process finding the right partner to take on the naming rights, and we are delighted with the outcome.

“We have achieved a lot together already and I’d like to thank everyone involved in making this possible.”

The People's Pension Stadium launch

The People's Pension Stadium launch

To celebrate the new stadium sponsorship, The People’s Pension and Crawley Town FC are offering supporters the opportunity to purchase a double-game ticket for the Colchester United F.C. fixture on New Year’s Day (Tuesday 1 January) and the Cheltenham Town F.C. game on Saturday 5 January for just £10. More details will be released on the club website at 5pm on Friday.

Patrick Heath-Lay, CEO at B&CE, provider of The People’s Pension, said: “This extended partnership is a natural fit for The People’s Pension and Crawley Town FC. We are both committed to making a difference in the local community and this partnership will provide new opportunities to do that. We look forward to many great memories being made at The People’s Pension Stadium.”

The People's Pension Stadium launch

The People's Pension Stadium launch