Whitehawk celebrate 75th anniversary in style thanks to bumper deal with Utilia

The two-year deal is one of the most comprehensive partnerships in the club’s history

The sponsorship includes Utilita’s logo proudly displayed on the 75th anniversary home shirt, and the club’s iconic away shirt which has been designed by talented British visual artist, David Shrigley, OBE.

As Pride Month 2020 kicks off, the deal also sees Utilita sponsor the club’s affiliated LGBTQ+ team, the Rainbow Rovers, which is managed by transgender writer, speaker, activist and broadcaster, Dr Sophie Cook.

What’s more, Utilita will be working with the club’s ‘Hawks in the Community’ programme and ongoing partnership with The Prince’s Trust, which raises awareness of the game in the local area and brings children face-to-face with the club’s footballers who demon- strate their training skills.

Jem Maidment, Utilita chief marketing officer, said: “What better day to announce our partnership with Whitehawk than on the club’s 75th anniversary and the first day of Pride Month.

“We are committed to grassroots football and clubs which make a difference, so teaming up with The Hawks is a very natural fit for us.

“It’s also exciting to be promoting greater inclusivity with the Rainbow Rovers as we look to support the LGBTQ+ community in East Sussex and beyond.”

Whitehawk FC Chairman, Andy Schofield, added: “This is a great way to launch our 75th anniversary season. I’d like to thank Utilita Energy for their commitment to our club during these difficult times.

When we finally return to playing football, it will be great to see the team take the field in the new shirt, which is a modern take on our original kit from 1945.”

Head of Hawks commercial and marketing, Kevin Miller, said: “At a time when football is trying to find a way back to being part of our lives again, we are delighted that an established national brand such as Utilita, which has a long and successful history of football partnerships, has recognised our work and will help enhance our message of ‘Inclusion within Football’, driving a new, young, vibrant and diverse audience to The TerraPura Ground.”

Central to the new partnership will be Utilita’s Energy High 5 movement, which enables every household to use around £163 less energy each year by making five simple and free changes at home. Anyone can sign up to start saving, without being a Utilita customer.

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