Bookshop wins prestigious award
During the regional round founders Nash Robbins and Cate Olson were presented with their award by author Lynne Truss (pictured).
Having come through the regional heats, Much Ado faced competition from giants such as Foyles.
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Hide AdBut judging the finalists on marketing, community initiatives and range of stock for size, the panel put the Sussex shop ahead of the distinguished pack.
Mr Robbins said: 'It's a massive honour to win against major bookshop brands that we have always admired. I don't know what edged it for us but do know that mystery shoppers would have been in Alfriston to assess us on customer care and presentation.'